Scientifically Accurate Geo Incrementality Testing
Precisely measure the incremental lift of your paid media with Geo Holdout Tests, expertly managed by our team.
How does it work?
Step 1: Choosing the right markets for an accurate incrementality test
Using a sophisticated engine, Oxio One pinpoints control and test geo-regions that have similarities in revenue patterns and seasonality.
Step 2: Keep running ads in the control group, holding out in the test
Once regions are selected, the holdout phase begins. By disabling ad activity in the test group, OxioSOft measures which conversions would happen anyway, without ad activity.
Step 3: Analyzing and calculating the incremental uplift and ROAS
By comparing conversions and sales data between the test group and the control group, Oxio One measures the true, incremental uplift generated by a particular ad channel or campaign.
Validate and Improve Attribution Precision with Geo Holdout Tests
Make accurate tactical budget allocation decisions based on insights from Geo Incrementality Tests.
At Oxio One, we uniquely utilize Geo Lift Incrementality Tests to validate and calibrate our AI-powered Incremental Multi-Touch Attribution, further enhancing its accuracy.
Unlock the full potential of your digital advertising budget
AI-driven attribution to measure the real, incremental ROAS
Oxio One is a cookieless analytics solution that measures the actual contribution of your ad activities in total revenue, rather than a single conversion that may not be tracked when relying on cookies.
Actionable, AI-powered budget reallocation recommendations
Oxio One's AI engine continuously analyzes your marketing mix, pinpointing opportunities for revenue growth by optimizing budget allocation.
Predictive Lead Scoring to improve ad performance
Use AI to identify which leads are most likely to convert based on your own historical data. Invest in campaigns that drive revenue, not just leads.
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Solutions
Incremental Multi-Touch Attribution
Better measure ROAS of your Top-of-Funnel with AI-powered attribution.
AI Marketing Mix Optimization
Get actionable AI-powered Budget Recommendations to maximize ROAS.
Geo Incrementality Testing
Discover the true incremental lift of your paid media with Geo Holdout Tests.
Predictive Lead Scoring
Boost your ad performance by unlocking real-time insights into the value of each lead.