Introducing Optimize.
Maximize Revenue with AI‑Driven Budget Allocation
Go beyond historical attribution reports. Optimize your marketing mix ROAS with actionable, forward‑looking budget allocation recommendations.
Introducing AI‑Powered Marketing Mix Optimization
Forecast revenue and ROAS based on ad spend changes
“A game changer”
Find optimal ad spend levels to avoid diminishing returns
“Backbone for performance marketing”
Automatically apply daily budget recommendations
“OxioSOft is great”
Understanding Marginal ROAS vs. Average ROAS
Marginal ROAS measures the additional revenue generated from the next dollar spent. It reflects the return on incremental spend and is crucial for making informed budgeting decisions. By focusing on Marginal ROAS, marketers can allocate budgets to areas where the next dollar spent will generate the most revenue.
Take this example:
You’re running ads and ready to scale your budget as long as the marketing activities deliver a 1.2x ROAS:
Most analytics tools, including internal reports from Google Ads and Facebook Ads, would suggest scaling your daily spend to $5,000. What they don’t show is that anything beyond $3,000 is essentially burning money.
Why?
Because most marketing analytics platforms rely on Average ROAS, while true performance is revealed only by looking at Marginal ROAS. True incrementality can only be measured dynamically, where Marginal ROAS (mROAS) is the ratio of incremental revenue to incremental cost.
At Oxio One, we offer a solution that dives into this level of complex analysis
This is why our clients are able to find the optimal allocation for every single campaign, driving the highest possible incremental revenue for every additional $ spent.
How does Optimize work?
1.
Finding an optimal spend level that drives highest incremental return
By achieving a precise diminishing returns curve, Oxio One pinpoints the optimal ad spend that delivers the best Marginal ROAS and CPA.
2.
Providing and applying cross-channel budget adjustments
Oxio One delivers the best marketing mix, suggesting where to increase or decrease ad spend. Simply click the “Apply” button to automatically update daily budgets across your ad platforms.
Smart budget recommendations, powered by Reinforced Learning
Our advanced technology automatically tracks whether the provided budget recommendations were applied and, if so, how these changes influenced overall performance.
This feedback loop enables the AI algorithm to become increasingly accurate with future recommendations and forecasts.
Unlock the full potential of your digital advertising budget
AI-driven attribution to measure the real, incremental ROAS
Oxio One is a cookieless analytics solution that measures the actual contribution of your ad activities in total revenue, rather than a single conversion that may not be tracked when relying on cookies.
Geo Holdout Tests to measure the incremental lift of paid media
Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests.
Predictive Lead Scoring to improve ad performance
Use AI to identify which leads are most likely to convert based on your own historical data. Invest in campaigns that drive revenue, not just leads.
Explore our Resources
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Solutions
Incremental Multi-Touch Attribution
Better measure ROAS of your Top-of-Funnel with AI-powered attribution.
AI Marketing Mix Optimization
Get actionable AI-powered Budget Recommendations to maximize ROAS.
Geo Incrementality Testing
Discover the true incremental lift of your paid media with Geo Holdout Tests.
Predictive Lead Scoring
Boost your ad performance by unlocking real-time insights into the value of each lead.