Understand the Real, Incremental ROAS of Your Top‑of‑Funnel Campaigns
Traditional cookie-based attribution tools can no longer show the real value of your digital marketing activities.
Oxio One’s Incremental Multi-Touch Attribution is here to solve that.
Why Oxio One’s Incremental Multi-Touch Attribution?
Use a reliable, cookieless analytics built for the post-GDPR era
Pp to 50% of website visits are not tracked due to cookie-consent policies. This limitation breaks all traditional analytics and attribution tools that rely on cookies to track website visits and conversions.
Don’t let cross-device journeys skew your ROI measurement
Today's customer journeys are long and complex, involving multiple devices and browsers. This makes it impossible to track the real user's path to a conversion using cookies. Due to this, traditional attribution tools are heavily biased towards lower-funnel, while undervaluing top-of-funnel investments.
Future-proof your attribution for modern tracking restrictions
Intelligent Tracking Prevention, iOS 17, private browsing, ad blockers, and other restrictions result in cookies being expired or wiped out, breaking traditional attribution software. As privacy regulations become stricter, it’s essential to adapt your marketing analytics to the modern reality.
Evaluate post-view sales impact of your awareness campaigns
Top-of-funnel advertising campaigns may not drive many direct website visits while still generating lots of ad impressions. Even though such activities may positively influence overall sales, it is not possible to measure the post-view impact using traditional cookie-based attribution tools.
A cookieless marketing measurement solution
Oxio One is a next-generation, AI-driven analytics platform that helps to measure the true incrementality & ROAS across all your digital marketing channels and campaigns.
What makes Oxio One a unique attribution solution?
Our innovative approach enables the measurement of the actual contribution of your ad activities to total revenue, rather than just a single conversion that may not be tracked when relying on cookies.
This makes Oxio One a perfect solution for measuring the real ROAS of Facebook, TikTok, YouTube, Pinterest, and other channels typically heavily affected by cookie-loss and therefore undervalued by traditional attribution tools.
Achieve the most optimal marketing mix with Oxio One
Unlock the full potential of your digital advertising budget
Actionable, AI-powered budget reallocation recommendations
Oxio One's AI engine continuously analyzes your marketing mix, pinpointing opportunities for revenue growth by optimizing budget allocation.
Geo Holdout Tests to measure the incremental lift of paid media
Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests.
Predictive Lead Scoring to improve ad performance
Use AI to identify which leads are most likely to convert based on your own historical data. Invest in campaigns that drive revenue, not just leads.
Explore our Resources
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Solutions
Incremental Multi-Touch Attribution
Better measure ROAS of your Top-of-Funnel with AI-powered attribution.
AI Marketing Mix Optimization
Get actionable AI-powered Budget Recommendations to maximize ROAS.
Geo Incrementality Testing
Discover the true incremental lift of your paid media with Geo Holdout Tests.
Predictive Lead Scoring
Boost your ad performance by unlocking real-time insights into the value of each lead.